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Reforma is a glimpse into the consciousness of Reverie Founder, Garrett Markenson. Through reflections on honoring heritage, rejecting normality, accepting responsibility, and trusting intuition. Reforma invites you to push the limits of your art.
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"My career in hair is symbiotic with sessions, movement, charters. The more I jot down my thoughts, the more I sink into the reality that we are interconnected in this life through our individual channels of creativity and desire. Our hair has something to say. In most cultures and religions, hair has been sacred and significant to who we are as individuals. It can represent strength, self-respect, self awareness, faithfulness, and sexuality. We have chosen a practice of great importance if we are able to see hair as an indicator of these things and ultimately as our channel of self-expression and energy. This book is not a lullaby. I hope it awakens. This book is not for the tourist. I hope it is an anchor. I write this from personal experience flirting with the edge of ego, but with an energy that comes from a career filled with passion, discipline and purpose. Finding myself in a constant flow of participation & creating in hair culture which to me spills into culture itself, I'm quick to suggest we should celebrate the heritage that sustains, redefines & evolves us. Who are we without looking back? REFORMA couldn't exist without heritage. Culture itself shapes and shifts with history. However we are not bound to the conventional wisdom of this art and craft. Thankfully we can wonder. A deeper consciousness has evolved for me behind the hairdresser's chair. It has remained essential in my road to fulfillment, that endless possibilities await when I continue to learn. My story is carried by such a pursuit. And I hope it carries you in ways that forces reflection. I hope it leads you to what I feel it has been for me: a reward worth sharing" - Garrett Markenson