Born 09/11/1990 ~ Virgo Sun / Libra Rising /  Gemini Moon ~ 

Years behind the chair I graduated cosmetology school in 2008, so technically 9 years. If we're talking "committed" I'd say 6.5. 

Daily essentials 10 minutes (at least) of alone time, a green smoothie, music, a yoga class if I can get to one. Also, cheese fries? 

Magazine crush HEROINE & DAZED are my current crushes. The layouts are amazing! 

How did you get into hair? It's a story of jealousy, really. My sisters all have naturally red hair, and I don't. I wanted it - so my mom let me color my hair at home, which birthed this insane creature of change. I don't think I've kept the same hair "style" for more than a year. It's always been hair for me -- I wanted to go to school to teach music or English, but here I am. 

How do you build your brand? Truthfully? Trial and error. I know who I am, but I'm always trying to calculate how to use that to best reach people. It's not easy being the odd person out, but it is easy knowing that I don't necessarily need to change who I am. I thrive on marketing myself to the people that are just a pinch out of the ordinary. 

How do you conduct a successful consultation? LISTENING. Giving honest feedback. Patience. The things that new clients frequently tell me in the consultation is that their former stylist "was too safe" or they "stopped listening." I'm always trying to change the way I approach the haircut. What works? What doesn't work? What do you like? What do you HATE? Sometimes, listening to what people DISLIKE and working backwards from there creates a better result. 

Do you say no to your clients? Absolutely. If they're not going to take care of the haircut, or they don't have the texture (density, etc.) for it, I'm real with them. I will however, work my damnedest to find something alternately that works.

Do you have a signature approach with your technique? I try very hard to (realistically) push boundaries with my clients. Something as clean and simple as a fade, to something even more complex - it doesn't matter, I want to help them take it to the limit...and then farther. 


Whats in your kit? BMAC scissors, Elchim dryer, Denman 7 row brush, Vess flat brush,  white Cesibon combs...MILK (duh). I usually don't stray very far from MARE, either. 

Do you enjoy the work or the end product? If I'm being honest, the work. I know it sounds so cliche --  but is there ever really an end product? 

What are your thoughts on our craft industry? More than could fit into a one page interview! As a CRAFT, I think that there needs to be a harder push in the direction of true "craftsmanship." It is our responsibility to hold one another accountable for raising the standard. As a matter of fact, that's so important to me AND my crew that we have "Be accountable" as one of our "X Laws Of Craft Hairdressing" at X. 

Who do you look to for inspiration on Instagram? @ZGAT @tracisak_hair @guidopalau @amberharlan @eugenesouleiman

Have you ever felt discouraged in your craft? Yes! Absolutely. It can become a vortex if you're feeling that you're lacking inspiration, motivation, and gaining only frustration. I have made it a goal in both my craft / "real" life to only surround myself with people who are moving forward  & staying true to themselves. Sometimes you have to take a step back and look at yourself to see what's lacking in YOU. How can YOU get un-stuck? Is it environmental? Is it personal? Do what you need to do.

How do you stay golden? Iron sharpens iron, right? My crew at X. I probably would have shipped myself off to a different city or country, or gone full blown hermit if it wasn't for them and opening X. They're brilliant and I do my best to push myself to be their fearless leader. Coffee helps, too. 


Photographer Cibelle Levi

Years behind the chair  12 

Daily essentials Olly Undeniable Beauty and Flawless Complexion Gummy Vitamins, Wander Beauty lipstick in Miss Behave, Good American Good Waist lace up jeans, Adore Organics Facial Serum, Kayo Body Serums and Moisturizer, What She Wears UK Chokers, Tony Bianco Boots, My mophie charger, Gucci bag, Kylie Cosmetics gel eyeliner in black

Magazine crush I love Elle and Marie Claire

How did you get into hair? I had always loved hair, beauty, fashion and art, but started cutting and coloring my own hair in high school with all my friends because no one could cut our hair the way we liked. We would get really creative and experiment with tons of different cuts and colors in my friends garage. I finished high school early and started working as a receptionist at a salon. I loved it so much, I decided to go to beauty school at night and assist in the salon during the day.

How do you build your brand? Be authentic to who you are, don’t be shy, and don’t be jealous!

How do you conduct a successful consultation? You have to take into consideration so many things. If you are just styling their hair: where are they going, what are they wearing, will they be inside or outside, what will the weather be like, what is most flattering on them, will they be on camera or taking photos, what do they feel most comfortable with?

If you are cutting, you have to ask them: when did they love their hair last, what do they love most about their hair now, what do they hate about their hair now, how often do they get it cut, what do they do to style their hair, do they need something low maintenance, do they wear their hair up often, will they be coloring it soon, what is most flattering on their face, etc.

Do you say no to your clients? I never say no, but if I don’t like their look, I may suggest something different or a way of tweaking something to make it most flattering on the person.

Do you have a signature approach with your technique? I honestly don’t think so! I love texture as much as I love sleek and structured looks. Most of all, I love making a woman feel the most confident and beautiful.

Whats in your kit Tresemme Keratin Smooth Serum and Hairspray, OUAI Medium Hairspray, REVERIE MARE and MILK, ghd hot tools, Ricky’s taupe hair clips and no crease clips, a TON of extensions, Bumble and bumble Dryspun Finishing Spray, Oribe Smooth Styling Serum

Do you enjoy the work or the end product? I love every aspect! I love working with such inspiring women and making them feel their best. I love the transformation and how different hairstyles can bring out different personas in each person or transform the way they feel. 

Who do you look to for inspiration on Instagram? @luxyfashion, @jennifer_yepez, @haileybaldwin, @madisonbeer, @selenagomez

Have you ever felt discouraged in your craft? I would love to meet someone who hasn’t! Working freelance, we all get the freelance blues. Our work is such an ebb and flow. Sometimes you are so busy you don’t have time for everyone and sometimes you are are free as a whistle. As artists, it’s easy for us to be hard on ourselves and dissect every detail of what we do or to compare ourselves to others. I always try to think with perspective and take a step back and appreciate the slow times as much as the busy times. I always think about what else I could be doing and put 110% into everything. I truly believe that every thing I do should be the best I can possibly do, that way I keep growing.



OnStage is a curated boutique showcase presented by Credible Culture, REVERIE’s Texas distributor.  Our focus this year was to share our modern and relevant techniques and approach, encouraging hairdressers to recreate these looks once back in the salon.  

Our founder Garrett Markenson, along with Reverie Color Director, Erik John, created a presentation inspired by "French Girl Grunge." 

The showcase kicked off with Destroy the Hairdresser, Caeleb Bosscher and Cyd Charisse, the modern day business coaches. The pair presented an interactive segment focusing on shifting the consciousness behind the chair. 

Garrett and Eric collaborated on stage showcasing color, cutting and styling techniques on 7 models all dressed in different shades of pink. The end result is displayed below in this look book, photographed by Carlos Detres.









Born CHERIN Van Nuys CA SAL January 20th 1989 Mexicali, Baja California, Mexico

Daily essentials CHERIN REVERIE MILK and EVER (TRUTH) SAL Palo santo, copal & sage.

Years behind the chair CHERIN 6 Years. SAL"Legally" at age 23 when I graduated from hair school. First cut hair at 13 & havent stopped since.

Crush CHERIN Tie between Bjork and Yayoi Kusama. SAL Spanish model Cecilia Gomez 

Where did you hair journey begin? CHERIN As a high school senior I went to a beauty school to get my hair done, that's when I knew I wanted to do hair! SAL At 13 when I first moved from Mexico to the states. I started cutting my own hair as a resource to save money, and because everyone I tried was horrible! I thought I could do a better job since I was always the artistic kid. Till age 19 I worked at my garage, from then worked at a barbershop till 22,went to hair school & graduated at 23. From then I've worked at Sally Hershbergers as an assistant, Ramirez Tran as a stylist now at Benjamin Arts District

How has social media impacted your craft? CHERIN I have built my entire business with social media. It is an amazing sharing tool to showcase my work. SAL I've always made use of the platforms through time like Myspace, Facebook & now Instagram. Ive always thought that if I want people to know my work I needed to get it out there. Nowadays it allows me to have an effect on someone thats in Australia as well as someone that is my next door neighbor by only posting a picture while I am at the comfort of my bed. 

What are your thoughts on our industry? CHERIN I love the beauty industry, it's an amazing feeling to transform people for a living. We are blessed to empower people by helping individuals put their best foot forward. SAL I think its changing very rapidly, personally I am very excited for it. I am one that believes that it is a fine mixture between art & psychology. I think that its been years of just looking at it as a solely superficial  world, whereas (speaking for myself) Im changing it into a place where I build up my clients by giving them confidence through haircuts & styles that are organic, and curated just for them by doing so making them embrace their own natural state. I think its time to connect with people at a deeper level and grow together as one. 

What kind of stories do yo think our industry should be covering? CHERIN The movement toward conscious living.  SAL Stories that talk about growth and love for others oppose to individualistic, egotist ically driven hairstylists that only care for fame & money

How do you stay informed with your craft? CHERIN Daily hands on work. I've taken courses and always ask questions to my peers.  SAL I have found that what works best for me is to ignore what everyone else is doing, and do as I wish from my natural creativity, I find inspiration from the places I travel, that be a city or a town in the middle of nowhere, a beach, the dessert, the jungle. thats what inspires me. 

What are you reading right now? CHERIN Patti Smith- Just Kids. SAL At the moment Im reading Isis Unveiled

What was the last education class you took? CHERIN I love Whittemore House! Whittemore House Salon hosts an amazing class filled with passion for this industry, I left inspired with new techniques on hair painting. I take classes regularly with the salon and enjoy education.  Every day I work I'm learning something new about color. 

Whats in your kit? CHERIN Whittemore house, Redken color, and REVERIE EVER Recovery hair Oil SAL Very minimal: scissors, comb, brush, curling iron, blowdryer, oil, REVERIE MARE Mediterranean Sea Mist, and Volume powder 

How do yo conduct a succesful consultation? CHERIN Fully understanding the clients needs and lifestyle. The hair should suit their ability to maintain the look. SAL Listening, I listen to my clients till they say everything they want. Then I ask them to tell me what they like and dont like about their hair. I finish up with pictures, visuals cant lie, I go over images and ask clients to tell me what is it in specific that they like about it, sometimes what they like is just the person that has the hair and not the actual hair.

Do you say no to your clients? CHERIN All the time. Anytime it's not going to suit their lifestyle or match their skin tone, it's more of a suggestion than a hard no, I'm open to discussing and trying to find the right look for them.  SAL Yes, but i am a big believer that everything is possible, I like to be able to give my clients what nobody has been able to give them. I say no only when I think timing is not right, in other words I tell my clients no when I think that its not the right time for what they want just yet.

Book with Cherin Choi 424-249-3296

Book with Sal Salcedo 424-249-3296


New Orleans, Louisiana— February 2, 2017, The Left Brain Group, the premier boutique talent agency, representing hairdressers, impassioned artists and image- makers within hair and beauty, hosted their first ever 2-day lifestyle event on January 29th and 30th, entitled Bayou St. Blonde.

This one of a kind immersive experience showcased 12 elite artists as they explored
7 local spaces, bringing their canvas to life, with New Orleans serving as its backdrop; drawing on the convergence of fashion and culture, alongside curated pieces with local artists. “I set out to create an intimate event where the audience can observe the artists in motion, hear their brand stories and experience the city of New Orleans, up close and personal...aka a Hair-Cation,” said Aryn Detres, President, The Left Brain Group.

The New Orleans Pharmacy Museum played host to Garrett Markenson, founder of REVERIE, Haircare Reimagined. NOPM highlighted the blurred dichotomy between our past of bloodletting, surgical instruments, potions, elixirs and hand-blown apothecary bottles filled with crude drugs, medicine herbs, and “gris-gris” potions used by Voodoo practitioners and the modernity and care of product design today. Inspired by the mystery and mood of the space, the courtyard was designed to resemble a seance circle, lined with candles hand painted by local artist David Moore (aka Zombieboy), while models wore custom headpieces designed by Chloe Rose of GypsyJunk.

Markenson presented three stunning looks including a haircut on model Wednesday Tomorrow Bird which was a continuation of a collaborative color story with Whittemore House co-owner, Larry Raspanti showcasing their new revolutionary lightening powder, HAIR PAINTTM. The end result was very effective, modern short bob with a microbang; full of dimension, movement and interest.

Photograph by Julie of Speak Salon KC

Photograph by Julie of Speak Salon KC

The photo story shot by Carlos Detres was inspired by E.J. Bullocq, the myth of Storyville and the mystique of New Orleans.

Hair Garrett Markenson
Hair Color Larry Raspanti (Whittemore House) Styling Erik John
Make-Up Javier Mena
Wardrobe Ali McNally
Models (blonde) Caroline @FiftyTwo45 (redhead) Olivia @FiftyTwo45 Wednesday Tomorrow Bird 


Born Camarillo CA

Daily essentials coffee, cell phone (sadly), ArrowJames my nephew.

Years behind the chair 15 years

Crush (changes daily) a good house robe.

How important is education for you as a hairdresser?  Education was the only thing i did early in my career, because I was so young I thought that that is what you had to do. I worked at an education salon the promoted and supported all education, not just certain styles. I went to everything, week long courses everywhere. TIGI, BUMBLE&BUMBLE, VIDAL SASSOON. And also learned all the extras like styling courses, BBO trainings, color classes etc. I also spent a good year working under Edward Tricome in NY which was an education you couldn't buy. That being said I think its extremely important early on when you need to know every different kind of basics. Now however, I think its important to take all that education and make it your own. Hairdressing is an art, it has to be your own, thats what makes every hair dresser different. You apply your own style to the skills you learn.

I love how mobile your craft is.  Your always somewhere doing hair.  Was it always that way? No way. I was a slave to my chair for the first 9 years of my career. I thought it was the only way to make great money. I would work 10-12 hours a day in the salon seeing dozens of people a day and basically killing myself, thankfully i was young. It wasn't till i moved to LA and was introduced to the free lance, red carpet editorial world though my sister Jenn. Jenn is a makeup artist and would let me assist her on jobs, and just like when I first started doing hair I took every opportunity to be around a set, or gig that involved hair and makeup, met as many publicists, hairdressers, photographers that I could and eventually started assisting big free lance hairdressers and be ing represented by my first agency. 

You and your sisters are a triple threat.  Not all of us can say that we’d work well with our family.  How do you not take work home? Oh man, my biggest stresses stem from my sisters, I absolutely take it home. Although, we thankfully do and have such different jobs that we're never in competition or fight over anything work related. Honestly, most of our disagreements come from personal issues, if you can step back and see what the REAL problem is, its very easy to make things personal. We go to sister therapy at least once a month and let it all out in a controlled environment, I highly recommend it for any team business owners.

Whats in your kit? Every assistant that works with me knows Im usually missing the most important things like clips, or a comb. SSSSH don't tell any of my clients. I almost think I do it on purpose, I like to say "I like the challenge" but really my assistants are far more prepared than me. I have several kits that I  use. Mostly ranging is size. I keep two in my trunk so I generally can always be ready to go anywhere to do any job. My favorite products are always changing, I think thats party why I love this job so much, i love change. Lately I'm really into hairspray, Id say the first 10 years of my career I hardly ever used hairspray, now I love a good build able hairspray that you can layer and keep brushing out so that it almost creates a hair memory, After you build enough each hair goes to its place without feeling hard or stiff or too molded. Also all of my salon clients know that MILK is my all time favorite product, just ask them. Its been a two year and running favorite.

Do you say no to your clients? Surprisingly no. It took me a long time to think about this question. It's surprising because I'm quite a control freak in my own life, but I feel like with hair you can really do anything. If people come up with something that they want, even if I know it won't work for them, we really talk it though and I will give them my opinion, but I will always let them try it out. Listen, hair isn't that precious, it grows and changes constantly. So just say YES, but make sure you educate people. I do say no when it comes to fitting too many people into a day. Ive learned over the years that if Im too tired mentally and physically I cant give you what a fresh, slept relaxed version of me could give you. So sometimes I say no to fitting too many people into a day.

How do you discovery your inspiration? Thats a good question, how to discover inspiration is different that "what is your inspiration". Id say that thankfully my inspiration pops out and finds me more often than not. I could be out on a hike in LA or in the desert and the colors and textures just make my brain feel hair things. Out sailing in the ocean or simply daydreaming or meditating. I often find that being alone helps me find inspiration, but then again so does working with other artists etc. I feel like I'm always surrounded by inspiration which can sometimes be overwhelming, thats why I think being alone or meditating allows me to collect my thoughts and turn all those thoughts into inspo. 

Its hard to be a successful hairdresser especially in LA. How would you encourage the next generation? I would encourage new talent to keep your head in the grind and learn all you can, don't try to be famous, thats a surefire way for your work to suffer. Stay connected to the craft, Its very easy in LA to get your head in the clouds, I urge you to stay grounded. 

What are your thoughts on the hair industry? Its hard to even see whats happening in the hair industry, its so spread out now between DIY bloggers, to famous hair dressers to runway and salon hair people. I think for me I like that it is so diluted, it makes room for everyone to be successful in there own way. There is room for so many different skills, I cant name a hairdressers that thrives in all categories, theres always a specialty that makes someone really great. Im also really happy to see hairdressers having a real voice and being able to be sponsored by huge haircare lines and make a real career out of your expertise.


When you date and make new friends, for some of us the question of "what music do you listen too?" is paramount. Some people avoid answering, to others it can be critical.  I remembering dating Hillary before we married and making her playlists.  I took much pleasure in creating them, and even more when I would learn what songs were her favorite.  In someways, it enhanced our love on a sensual level. The thrill of going to shows and staying out late after, avoiding sleep at any cost in fear of losing the memories of the concert. I find those who are passionate about music are truly my people. We don't always have the same taste, but we do have the emotional connection. A connection where we will forever struggle to adequately express in words how music makes us feel, but somehow know that the other person is feeling the same emotions. As a hairdresser, I'm inspired by musicians.  It is hard for me to look at architecture and want to translate that to someones's hairstyle, but the personas of David Bowie, Patti Smith, and Iggy Pop move me and inspire me to conjure their likeness in my work.  It is the moment in which I am interested. The revelation. The attitude and confidence that an artist owns. 

Collaborating with artist Kristin Kontrol was a dream. You might know her best as Dee Dee from the Dum Dum Girls.  Her songs for me were a coming of age sound track, intensely sentimental. The confidence of “Lost Boys and Girls Club” coupled with the clear image of the band's aesthetic continually inspires me. I often revisit the album Only in Dreams..

I’m grateful to be able to work with an artist that I am a fan of. To share stories and be unplugged is an incredibly special moment.  Kristin is vegan and we connected over Reverie being vegan and cruelty-free.  Our story and performance is critical to us, as are our morals.  When we created our first product, MILK- it became our benchmark.  Effective and organic. A rare combination. 

Thank you for sharing in this journey with me.  Your support has made dreams come true.

As ever,

Garrett Markenson

Founder / Owner



We've been playing your new album on repeat. Whats the story behind the name X Communicate? I wrote that song about halfway through the group of songs that ended up on the album. Melodically, I was trying to do a big vocal run, very Kate Bush or Cyndi Lauper. I had just landed on that phrase and liked it. I often gravitate toward religious imagery because I was raised Catholic; it's just so dramatic. The concept of excommunication easily applies to relationships, particularly to the codependent kinds.

When you recreated your image as the artistic Kristin Kontrol, is that all your say? Of course. Just like I worked with producers to get to and surpass my sonic goals, I worked with designers and stylists to do the same with the aesthetic, but there isn't a Malcolm McLaren behind the scenes.

How important is hair? Definitely part of myself whether I am focused or dismissive of it. I went through pretty severe life detox and a visual representation of that was growing out my hair. I wanted to look and feel more adult, more minimalist, more straight-forward. Eschewing the very 60s-indebted style I'd had for years for something simple and one-length was a quick way to do that. 

We met celebrating your vegan lifestyle and Reverie products being formulated completely vegan.  How did you come to live this way? I am always psyched to find high quality and high concept vegan products of any kind -- Reverie was even better than usual because I actually use hair products more often that say, faux chorizo or a luxury handbag. I went vegetarian when I was young. I wasn’t a huge fan of meat anyway, but I just loved animals. As a teenager I read Diet For A New America and became vegan immediately. My family thought I was nuts, but over time it was easy to parallel, say, my mother’s desire to grow her own vegetables or shop at a farmer’s market, and my own desire to eat clean and cruelty-free. I ate fish for a few years in my mid 20s and wasn’t as strict with my veganism after that stint, but reading Morrissey’s biography in 2013 and watching Food Inc. with my younger brother helped me recommit to being aware of how what I put in my body affects both me and the planet. I eat most meals at home and have a cheap healhty diet down to a science if anyone needs any help

Is there a grave for Dee Dee? Were her clothes burned or donated? Ha! I didn't feel precious enough about "her" so no funeral, but I did get rid of a lot via resale or donation. 

While doing your hair I enjoyed chatting about our shared taste in music. If you were to create a playlist for salons what would be essential? I used to do this at the salons I worked reception in. Definitely important to keep the energy up but not aggressively so. Lots of Air, Goldfrapp, Smiths, Blondie, Donna Summer, Frankie Knuckles, etc.

You've work in a few salons. A TRIBE salon Di Pietro Todd.  Any advice for stylists? I saw a lot of assistants come and go via their education program. It seemed like pretty thankless work at times but like any goal worth pursuing, you have to stick it out. Find your mentor, cultivate a work community, work hard but play hard too.

What do you do when you can’t sleep? I use an app called Attractor ... it's supposed to be a dynamic binaural wave generator, using sound to help create various states of mind. Just sounds like white noise. 

What was the last best live show you saw? Olivia Newton-John hands down. Baby's All Right in Brooklyn last month. Brilliant.

As a artist do you struggle with control? Kill the ego. I learned over time to let go.

Have you ever been discouraged? Lots of times. Very rarely does it overwhelm me, but when it does, I try to just go through the experience. I sleep it off and pull myself back up in the morning. There's a line in a song I open my set with, a b-side, that touches on this: 

Photographer Matthew Kazarian 

Make Up Javier Mena

Hair Garrett Markenson 

Wardrobe belongs to Kristin and the location of the shoot was the Boardwalk in Santa Monica, California


The shoot began on Monday at the Vidal Sassoon Academy. The consultation was simple; dark but not black or warm. I applied EVER Recover Hair Oil, 6 drops all over as a pre-color treatment to protect and soften her hair.


BASE / Permanent 

1/2 Level 3 Neutral 

1/2 Level 4 intenseNeutral

2 oz of Green concentrate 

20 Volume Developer

ENDS / Semi-Permanent

Pearl Violet deposit only 

1.9 % Developer


I applied her base first and allowed her to process for about 20 minutes then dampened down her length and applied the rest for about 20 minutes.


Kristin had some concepts for her look. A few photos that Javier and I looked over and combined into this look.  I enjoyed that as she is a artist and knows what she wants. I applied MILK and blow everything neutral and back to prep for her sleek pony.  Taking a lighting blot like section to center nap. I left the hairline around her face natural to encourage a soft contrast. After creating each side of the wet look pony tail I braided each one.  I was excited to play with a new hair accessory I just got from Preview Wear




VH  Toowoomba Queensland Australia

LR Queens, NY

Years behind the chair

VH 30

LR 20

Daily crush

VH Vitamins green drink alkaline water Almond cappuccino NARS lipstick Tom ford blush Dior Mascara Dr Y secrets daily moisturizer eye creme and night serum.

LR Coconut oil, lib balm

How did you too meet and come to open a salon together?

VH  Larry and I met at Bumble and Bumble . It was a total natural progression to open a salon. It was time to go and evolve as colorists and people. As the color director at Bumble and Bumble I was given many opportunities in the editorial world and heading up the education department working with talented people and I realized that I had completed that chapter in my life. Larry and I knew that it was time to move on and create something of our own. 

LR We meet at bumble and bumble we are very close cause we are so opposite and admire each other for it. An opportunity presented it sell so we went for it.

What were you doing before hair?

VH I have always been doing hair starting at my sister's salon in Australia, moving to London, then Hong Kong and finally, New York picking up different methods and ideas from every country. 

LR I was traveling going from job to job finding my way enjoying my youth.

You are the Patriarchs and Matriarchs of hair painting.  How did it begin?

VH  Hair painting began for me when Michael Gordon sent me to Paris and I learned a certain style from a colorist there. I brought it back to Bumble and Bumble about 20 years ago and both Larry and I started coming up with ways to make it different. Layering it more with patterns, widths and sectioning to give it more depth than a surface balayage that is one dimensional. It has continued to evolve over the 20 years and has truly allowed the operator to become an artist. 

LR  It began with Victoria going  to Paris in 1998 to learn the balayage style of the time.  The style back then, which originated in the 60's and 70's, was completely different than what the masses are calling balayage today.  What most hairdresser's call balayage now is more similar to the early days of hairpainting. Thanks to us experimenting on different placement, sizing, slicing, saturation, ratio and proportion of color to density, and product consistency, we have created an entirely different and modern technique and approach called HAIR PAINTING. Which leads us to stylist questioning the differences today because they don't realize the evolution.

Have you ever been discourage or wanted to leave doing hair?

VH  There have been moments over the years that I have definitely felt jaded and discouraged in my career. I do think they were always moments to do with myself, not hair, but it is always so easy to blame your job when the reasons usually have to do with looking inward and changing yourself. If you are passionate about your career, you have to keep plugging away and never give up and always realize it is the journey and not the destination. 

LR  Discouragement creeps in all the time. it's what keeps you in check and makes you work harder. Being discouraged and still finding the drive to get and up follow through on what you set out to do is a measurement of success. Never forget why you are doing this in the first place.

Tell us about your contributions to the fashion industry.

VH  It started in 1997, when my first editorial came out in Numero Magazine. I remember being elated and couldn't wait to do more. Since then, I have worked with countless magazines including Italian Vogue, W, Bazaar, I.D., Love, Purple, just to name a few. The photographers I have worked with are Steven Meisel, Steven Klein, David Simms, Ellen Von Unwerth, David LaChapelle, and many more. My campaigns have included Prada, Gucci, Dior, Miu Miu, Chloe, Marc Jacobs, and more. In the last 7 years, I have been very fortunate to have been working with legendary Guido Palau and his A-team. This has been the pinnacle of dream team in the fashion industry and has been incredibly humbling and exhilarating to work with them.  

LR  I think Whittemore House rises to the Occasion when we work on fashion shows we are pushed to our limits and what we contribute is hair that is ahead of its time.

What is it like working on a collection?

VH  Working on a collection with my partner, Larry, for the launch of our new product Hair Paint, was such an amazing experience. The choice of models was key to finding out why this product was so special. Our collection ended up being called The Blonde Correction Collection because all of the 8 models we used had damaged hair, two being black colored hair, one having henna in her hair that needed to come out, and the rest having over processed blonde hair. To see all of their hair in better condition than when we started, being able to remove black from the hair in the second application and the same for the henna, was extremely revolutionary. To see the collection at the end and everyone's hair looking better than it was before and knowing that these results would have never been achieved with normal lightening hair powder was such a liberating feeling as colorists and creators of this product. 

Whats in your kit?

VH  Every single thing that I use in the salon daily, especially Whittemore House Hair Paint. I make sure I pack everything, even if the job is for black or orange, I will pack everything because you never know. Normally when you are asked to be present at a shoot, you will never know what happens. Always be prepared and never forget a thing. 

LR Whittemore House Hair Paint lighenting powder. Hair painting brushes and bowls, cotton, clips, ever oil and rake from Reverie shampoo and conditioner towels shades EQ toners and developers, hair Brushes round and flat. Scissors, cutting combs, straight razor, extension cords, hair extensions, electrical tape, Oribe  hairspray, Sashajuan  ocean mist. American and European plugged hot tools such as blowdryers flat and curling iron's etc.

What advise to you have for young hairdressers?

VH   Build a foundation and stick with it. I have noticed over the last 5 years since Instagram and social media have become so popular, it is all about illusion and young hairdressers today look at this and jump from place to place chasing something that isn't really there. There is nothing like building a craft that has substance and integrity. Unfortunately, what has been happening in the industry is he exact opposite. People believe that they can Instagram and find education from YouTube and believe they can be talented just by doing this and there amount of followers becomes how successful you are. The majority of the time, this couldn't be further from the truth, not only in the hair industry but in every industry. Having a quick climb to popularity through illusion is no where near the success that has been built from hard work, endurance, experience and the lessons you learn through failure over a long period of time. This is what building a career is all about. 

LR Take your time and learn your craft

What dose the future of Whittermore House look like?

VH It's extremely exciting. Having a great team and a partner that couldn't be better who supports is passionate and believes in what we do and is always wanting to better himself and us. and foundation that works for us, always trying to better themselves and their talents, makes it a great time to have now released a revolutionary product. Releasing a product that is game changing and allows colorists to push their limits to new heights is an exciting time in the hair industry. Our future for educating, hair painting and changing the way everyone will color hair, has a future that is limitless. The world is our oyster! 

LR  In  The future  Whittemore House will be an industry standard and  influencer in education, product development, employee development held at its highest regard of commitment love and passion for the hair Industry. Whittemore house Hair Paint lighting powder is the best on the market today and with hard work and dedication and determination we will continue to improve innovate develop and progress not only this product but any future hair coloring product we produce. 

General production coordination CT 

Set and Stage Design Mark Mayer 

Video documentation Dean Holcombe 

Audio Live Feed Mark Bashian 

Stylist/wardrobe Marni Senafante 

Makeup Alexa Hernandez & Matisse Makeup

Hair Ryan & Sarajane 

Assistants Andi & Douglass 

Runner Kevin 

Photography Garrett Markenson


Born Phoenix AZ 1981

Years behind the chair 15

Daily essentials Friends and laughter 

Crush Lorraine, my 1949 harvester. or…being a father 

You and I meet in hair school, we've been friends for over 15 years.  Whats the worst hair style we had? The worst is always current. jk jk . haha. I’d say Faux hawk and gel for me and Lord of the Rings for you. But you always wore it so well.

You worked for Vidal Sassoon in Beverly Hills and then open the Seattle Sassoon Salon as the manager. I'd say you've had a successful start to your career.  You now spend you time between Seattle and and Los Angeles doing hair. What did that transition look like? Those transitions are always scary. taking the leap into the unknown. When you go from something that is very secure to taking risk I think that's where you grow the most.

How does living between Seattle and LA inspire your creativity? It keeps things fresh and new which helps keep your creativity polished but ultimately, getting a dose of something different, whether its the rain or a new team to work with.

What is one place you have visited that you found to be most inspiring and why? Amsterdam. The everyday culture, kids and families riding around, traffic the everyday life.

What is the first thing you assess / look at on a new client when deciding what kind of haircut would best suit them? Shoes and or handbag

Whats in your kit? Babyliss Italian dryer. Oribe texture spray. Reverie TOTO dopp kit and Reverie Mitzutani shears

How has being a father changed your your approach  towards work- life balance? A lot of things become less important. It's the hardest thing you’ll ever love doing. You work harder because you want the best for them.

While working at Beverly Hills Vidal Sassoon salon you were able to cut Vidals hair! Not many people can say that. Yes, I was lucky enough to cut Vidal. I think it shows you how much he trusts the education base he built. Conversation with him is always inspiring. He always has positive things to say but the way he delivers it is what makes it sink in. Cutting his hair, I felt confident and I certainly kept my focus while cropping his hair down. 

You and I have been in this craft now for 15 years.  We've seen some major changes.  What are you views on the industry now. I think for the most part change is good. It allows things to evolve into the next phase or level. Social media has become the number one stepping stone for Hairdressers pushing each other to be better. I think it's become a very competitive industry by nature. At this point, it's very hard to see something new and when you do it's always exciting.

What would be your advice for a new hairdresser who just graduated from hair school? Education is key, tough skin, let your ego go and enjoy the ride.

To book with Todd text or call 310-623-3685


REVERIE by definition means a state of being pleasantly lost in one's thoughts; a daydream. During the creative development process of our latest project, EVER Recovery Hair Oil, I was listening to a lot of Chelsea Wolfe. I would find myself lost in the intensely private lyrics and unpredictable scores. Her hypnotic sounds helped to inspire a visual story. A personal and subjective translation. It became a guide for my creative direction.  We collaborated together on the shoot. Creating art together was a dream come true.  

Collaboration has always been a part of REVERIE. Our sustainably sourced ingredients from around the world is a result of our partnership with small farms. It is our responsibility to respect their craft, harvest, and passion by creating something beautiful.  

Every intimate design within our line has a story.  The essential oil blend chosen for MILK and EVER are inspired by wine tasting. During the discovery process, I selected my favorite notes and characters from different varietals; a constant reminder of my love for wine and the paint brush of the vintner. CAKE and RAKE are a nostalgic tribute to my time living in Florence, Italy.  The incense and wet cement found in monumental places of worship equally shared in the celebration of my love for Italian pastries. 

My wish with REVERIE is for you to discover your own journey through personal experiences.  May our blend of essential oils create nostalgic memories, a more simple life, a toxic-free experience for your children to enjoy and better hair days.

As ever,

Garrett Markenson

Founder / Owner


We meet because of each others art. How did you first discovery Reverie?

I share a hometown with the lovely and talented Ericka Verrett and reconnected with her a few years ago when she did my hair. That day she told me about MILK and used some on my hair. I was obsessed with how great and unique it smelled and looked up Reverie when I got home to learn more.


What is the worst hair cut/salon/ color experience you’ve ever had.

In the past, every few years I would get this urge to try something different like blonde or platinum but as soon as my hair would start to get lighter I felt totally out of my element and would get it dyed back to dark! So I’ve had some awkward in-between hair colors but it’s always my own fault, haha. I’m finally at a point where I’m not messing with the color and just letting it grow long. I’m getting hair inspiration from weird places, like, Friesian horses and their long wavy hair!


Your show in LA was incredible.  I have to celebrate your fans and also ask have you ever received anything from them that you have as a keep sake?

Thank you. Yes, I definitely have some wonderful fans.. It’s still unbelievable to me sometimes, but I’m very grateful. I’ve seen the audiences grow slowly over the years but there are some faces that have been there since the very beginning and that’s so cool. Also, yes, I’ve gotten some lovely gifts from them - clothing or jewelry pieces, framed drawings, crystals and good luck charms. I cherish them all. The most wild is when people show me their tattoos with my lyrics!


Do you have any personal ghost stories?

When I was in middle school I had a Casio keyboard that you could record three songs onto. I recorded a simple piano pattern on the first track, a beat onto the second, and the third track stayed open for a long time. One day I came home from school with an idea for a song to record onto the third track. When I went to record it though I noticed there was something on it so I hit play. It started with my piano pattern from the first track, but then dropped into a beautiful, dark theme that was based on my idea, but went in some places I would never think to go, and the playing was much more advanced than myself or anyone in my family could do. Then there was a pause, and it came back in with the pattern in a sound that was not even part of the keyboard.. it was almost like the sound of water dropping into a well. It went back into my pattern and ended. I sat there with tears streaming down my face - you know those tears? Some people get them when hearing about or interacting with the spiritual realm.. Anyway, I played it again and recorded it onto my handheld recorder, then eventually made it into an mp3 so I still have it somewhere. It’s probably unrelated but maybe it’s appropriate to mention that I lived next to a cemetery at the time. I’d peek through the fence and listen to people singing at the funerals. 


What do you do when you can’t sleep?

Work on some music, smoke weed, read a book, or watch a Hayao Miyazaki movie. 


Is there a moment or image that sparks the story for you when creating an album? Where do you go for inspiration?

Often there is a kind of spark, but I don’t ever know when to expect it. That’s why I work constantly - I work when I’m inspired instead of setting an allotted time for myself. I don’t write in the recording studio - I work in my home studio for months and months and then when all the songs are ready and demo’d out, then I head in with a producer or engineer and make an album. I get a lot of inspiration from books and films, and from world news. I’m inspired by what’s happening around me and beyond me. 


It was nice to spend a day with you at the Rocks then finish with a cold beer from the Saugus Cafe.  How was the experience for you?

It was a great day. I love when a crew comes together in a way where it feels like friends being creative together, rather than some kind of forced art project. Most of the shoots I’m involved with are with friends, and are kind of DIY. I’m usually more happy with those shoots than with the ones that have a big budget but maybe the styling is not what I’d normally wear and there’s a crew of people who’ve never met each other, etc. Our shoot was quite natural and peaceful and I think it was the right feeling for Reverie. 

Photographer Matthew Kazarian

Make Up Ericka Verrett

Hair Garrett Markenson

Wardrobe belongs to Chelsea and the location of the shoot was Vasquez Rocks in Southern California 


The shoot began on Sunday at my salon, Coiffure, coloring Chelsea’s hair.  The consultation was simple; dark but not black or warm. I applied EVER Recover Hair Oil, 6 drops all over as a pre-color treatment to protect and soften her hair.



3/4 Level 3 Neutral

1/4 Level 5 Ash

2 oz of Violet Pearl Concentrate 

1.9 % Developer


I applied her base first and allowed her to process for about 15 minutes then dampened down her length and applied the rest for about 10 minutes.


On dry hair, I started at her nape with small horizontal sections and cut off all her dead ends within the shape. This was a great way to clean her up. My technique was a-line with zero degrees elevation that was point cut with some face framing layers. The shape was triangle, pushing weight towards her shoulders. Finishing the technique with my signature work.


I wanted to interpret her styling from they way she wears it during her live shows; a worn look with movement and shine. On wet hair I applied 3 drops of EVER Recovery Hair Oil all over then proceeded to hand dry. I then curled her hair in loose sections alternating my pattern to create a natural texture. I let the sections cool then applied a cocktail of about a dime size of RAKE Styling Balm and 2 drops of EVER Recovery Hair Oil to breakdown the shapes; creating separation and personality. Finally I misted her down with water to create a more lived in look.  The wind did the rest.



Years behind the chair 14. When I turn 40 I will have been cutting hair for more than half my life.

Daily essentials green tea, morning dance party with my daughter, 20 min meditation, when have a free moment Instagram to see what I can get inspired by, and night cap with a bourbon.

Magazine crush POP

Its clear after watching you work and visiting your space that you have a passion for your community.  You support local artist and host events.  Tell us about them At Tailored we opened the salon having in mind that it had to have a community-family atmosphere supporting and celebrating other artist work. From painters to jewelry designers we hold POP-UP events giving artist a space to show off their work.
On the hair side of things we’ve expanded the salon into having an Academy, teaching courses on weekends and comprehensive. To help get our name out I thought it would be a lot of fun to create a casual free night that local SF hairstylist could come and get inspired by watching a couple demos, enjoying drinks and taking home something to try on a client the next day. Any way I can help the local SF Artist and Hair community it makes my heart happy.

Who is your client? A perfectionist, pays attention to detail, appreciates art, has a lot of drive and usually high up in company or independent and thriving. I find them very intellectually interesting and a joy to talk to. Most of my clients get a classic Sassoon shape with a personal touch or wearable art. I feel like people come to our salon to get something a little different than the norm.

Your salon design is exceptional! What is the story of the design? I was fortunate to work with a long time client Amy Campos who is an amazing architect. I had a vision of how I wanted it to look and feel and she was able to make it come to life. The things I asked for was plywood, the best salon chairs, minimal feel, green as possible, movable stations so the salon could be able to morph into an event space, and multi-functional furniture that acts as seating, table, or product shelves when put into clusters. Being so lucky my husband is very handy and created all the custom pieces so we were able to really design something that is functional and aesthetically pleasing not to mention without braking the budget. Space is a very important part and all the details matter the most to me because I want the brand and space to represent who we are as stylist.

How do you keep your team motivated? Never letting the standard down, always give credit when credit is deserved, photoshoots for collections, education, and create an environment that is positive and team building not destroying.

What is your point of view on women in the world of hairdressing? Well do you want the truth or not. Ok how I feel is that it’s just like any other career and there is more men at the top than women. It seems like it is becoming more even so that is nice to see but still needs work.

Have you ever felt discouraged in your craft? I haven’t felt discouraged with the craft itself as I feel so lucky to have a passion for something that is so personal and amazing. I have felt discouraged with the level of education that the schools are teaching and product companies taking away individual successes.

I love looking around your space and not seeing and trashy gossip rags.  What editorial waiting room content do you share with them. As I said before detail is my thing so I’m not into dirty magazines sitting around. Instead we have iPads that have an app where your client can read any type of magazine they are into. We also have a collection of books that I decided didn’t need to sit on my shelves at home anymore and wanted people to enjoy them.

Your foundation is routed in your time at Sassoon Salon.  What was that experience like? I can not think them enough for giving me my knowledge and strength. I have always wanted to do hair since I was a little kid and researched the best cosmetology school and going there changed my life. I have always needed an explanation for everything so cutting the Sassoon way really felt right. I was a baby at 18 when I joined the company and was obsessed, it was my life for most of my 20’s until I reached a point I felt ready to expand my wings and create my voice which is now Tailored Salon. When you are so used to working with such amazing people you never stop learning which is what keeps the brand so strong and that is one thing I learned from Sassoon is to never lose your standard.

What do the people of San Francisco love about Tailored Salon?   SF has always been an eclectic city looking to be different and always evolving which suits the brand of Tailored very well. We offer amazing quality and consistency. Most people that live in SF have a very high standard especially with services and I am confident that we provide each client with exceptional services.

What are your essential tools? 5" and 51/2" mizutani scissors, Mason Pearson brush, y.s. Park comb and clips, clips from the kingly group, and GHD flat iron. 

For booking or to let Nicole how amazing she is contact Tailored Salon 


Born  Let’s just say that I am not a millennial 

Years behind the chair  Proud to say , 24 years with Sassoon Salons and Academies  this Year 

Daily essentials quality time with my son Charlie , a fresh juice,  time to read,  a walk 

Thanks for making the time to be transparent with us.  I’m always renewed after our creative chats. Conversations with you can be hypnotic. Thank you  I always enjoy the time ,the conversations and the ideas shared together. I believe when there is a mutual respect between people conversations are natural and impassioned.

You have committed yourself as a educator to the craft of hairdressing for 20 years. What is your perspective on the generational difference with students now vs when you began? What I do know is that the best students “showed up” and were always present.  What is more important than the differences between the generations  is understanding the ones in front of us at this very moment. I am really curious about what makes the future generation of hairdressers tick. What are their priorities ?   What do they want out of a career in hair ?  What makes them feel valued? Currently i am reading a book on the subject,  Interviewing future hairdressers and people that seem interested in a career in hair Also staying in close touch with the newest students and hairdressers. It is a little project of mine at the moment.  

Has has technology changed the industry? Thankfully technology cannot cut hair and hairdressing is still a craft honed by a human hand. Technology has made information so eccessible  and being able to see things as they happening changes the game for sure.  Modern communication brings the world together. As for the Industry, once the clients are in the salon/academy it still is about humane touch and personal interaction.

Do you have a preference teaching cosmetology vs advanced students?  I Love to teach students at every level. It is amazing being able to take a person through a journey of new learning . Also rewarding is being able to relight inspiration and ideas in an experienced hairdresser. When you get to re engage the enthusiasm and strengthen technique in a person,  it in turn is ten fold and it carries on further than you could ever imagine. 

How do you stay golden? Ha Golden my favorite word of the moment  ….. Tried and true, very polished and of value .  If you ask my now 6 year old son what his favorite color is he says golden and i am in love with that.  My son keeps my eyes wide open and reminds me to live in the moment. I try to surround myself with great people and constantly trying to learn new things.

You have traveled the world teaching the craft of hair.  How has that developed you as a hairdresser?  The travel has made my life so rich and taught me so much about people and of course hair. The technique of hair like any design concept can come full circle and has for me. In the beginning I was happy if the client was happy but also realized that it could be so much more , so I practiced and practiced and practiced then taught . As a teacher you learn so much. Once gaining more confidence, I found myself traveling the world with some amazing hairdressers , the likes of Tim Harley, Anne Humphreys and the team at that time helped me get to the next level. Tim taught me so much about suitability, fashion and design….so inspiring.  And Now I work along side Mark Hayes who is, I think one of the most precise haircutters ever.  Watching him cut hair is mesmerizing and I love to listen to him talk about hair.  Mark, the team that I work along side and my students from all over the world have challenged my technique even further.  It feels like my technique is “pure hair design”, super precise, suitable always and has come full circle. 

 Whats essential in your tool bag? My tool bag itself is the key essential , Toto Bag by Otaat X REVERIE. It is my favorite piece.   Thank you Garrett.  Inside what you would find is minimal .  Skinny silver clips X4 , YS park combs X3 , Hikari scissors X2  a Vess brush , a mason Pearson, and some cut hair.

From my experience a lot of hair educator companies you reference to tell a story but miss the look completely.  Do you need the reference? A reference can be valuable , Not only for a collection but also for a haircut itself.  A reference gives you boundaries of the Look . When I first discuss a haircut with a student or a client i talk about it as a look instead of a technique. This is where a reference could be key.  It can put people into similar mind set .

You told me you “ collect people” tell us more. It is important when you connect with special people you keep up with them and make time for them. At the academy and in the salons I find sometimes a natural connection with models, team, and students that is fueled by a mutual respect and intrigue  I try then to experience time together through assisting, cutting hair, mentoring and collaborating.  In this industry we find ourselves surrounded by the most creative inspiring people. If you happen to cross paths with one that is really special collect them. I love good people and want to surround myself with them so yes sometime I “collect people”. ……….hold them dear

As a teacher do pursue other interest as a student? To be a great teacher you have to always  be willing to learn. Personally over the years I have pursued other interests as a student some that are directly related to the industry and some that have nothing to do with . This past  year I spent most of my free time designing our family home from the ground up. That was a huge learning experience. And  currently I am  a student learning pilates. My mind loves it, my body well it’s not so sure .

Contact info : Sassoon Academy


    Years behind the chair 30

    Daily essentials Meditation, dog walks, spending time outside with my kids and wife, and changing lots of diapers! haha! Being esthetically oriented, I find myself incorporating design into my everyday life. Whether it be my home, yard, house, salon etc…

    Magazine crush dwell


    You've been doing hair for some time.  What keeps you in it? What keeps your drive? Improving the architecture of each guest's hair, whether it be a simple matter of tailoring the existing shape, or creating a new look. It's my craft and I love it. Every hair style is a unique sculpture.


    You’re a dad now.  How do you balance it and keep your creative process following? Playing with the kids keeps my minds perspective young and fresh. Now my 6 year old is helping sweep up at the salon. My 1 year old is also bringing such joy into my life  I naturally share that joy with all my guests at the salon.


    Your salon's seasonal Art Directors are elected demorcratlly.  Tell us about it? I came from a European background of training where the art direction was political and more of a dictatorship. I wanted even the youngest members of our team to have a chance at bringing artistic vision to the team. Our current Art Director is actually the newest member of the team.


    You’re one of the first  salons downtown L.A./historic bank district.  You're an innovator. How did your first come to land here?  As one who spent years in London and Hong Kong and now an Angeleno for many years I often fantasized about LA having a real city center. I used to live in Chinatown and had an amazing view of the downtown LA skyline. I thought how wonderful to be part of revitalizing our historic core. I bought a loft in the fashion district several years back and began walking the streets of dtla looking for my future home of the Darling DryCut.

    Screen Shot 2015-12-12 at 12.45.58 PM.png


    Dry cutting philosophy ONLY and exclusively. Why? I spent years perfecting the traditional wet cut/blow out approach only to find my guests never looked as good when left to their own styling. I wanted to create a cut that was not dependent on a pro blow out. In addition, I was frustrated at how the hair looked and performed going from wet to dry. The curls shrank, the cow licks kicked and I thought "this is not giving me optimum results." Therefore, I started to cut the hair in its natural state and found it worked so much better! It was harder to section and hold, but the pay off of a haircut that worked with minimal styling was worth it. I also was aware how the hair is harmed through abrasive techniques such as slide cutting and razoring and abandoned those harmful techniques. I adopted new techniques to achieve similar effect without the damage. That philosophy is the backbone our DryCut salons. Offer the highest quality cuts, with minimal styling needed and never harm the hair!

    Whats in your kit Hikari dry cut scissors, wide tooth cutting comb and MILK by REVERIE.


    You’re big on salon/community events. I love them.  How does that build your culture? We get together as a team regularly for education and creative events at the salon such as runway shows and parties. These events offer great team building opportunities and provide inspiration for our guests. We experience a creative collaboration and our clients enjoy our presentations and recognize our commitment to being the best at what we do.


    Emmy award winning, what was that like? After years of work in the T.V. world it is such an honor to receive the highest award. Very humbling to stand in the Kodak Theater in Hollywood and be awarded that trophy!


    Every time we connect you have new concepts your playing with. What's next for the Curt Darling brand? Education. After years of enjoying working with  trained stylists of the traditional model,  I'm now excited to be planning a beauty school to train hairstylists as DryCut specialists from the ground up!

    Contact Curt Darling 440 S. Main St, Los Angeles CA 90013 213-426-4000



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    Born  I was born and raised in Korea.

    Years behind the chair  I have been doing hair for 17 years. 

    Daily essentials  Some coffee and a snickers bar can get me through my day. But I’m feeling my best when I look the best; you can never go wrong with wearing the color black.

    You have mentored so many assistants including me. Tell me more about your approach?   I believe that education is everything. It equates to quality for me, and I want everyone that I have mentored to produce their highest quality work at all times. I would never expect for anyone that I have trained to be at the upmost standard if I was not able to give them the highest quality education. 

    I have never heard of anyone taking more advanced education than you.  Your team is encouraged as well.  What are some of your favorite academies you recommend?  I have taken many courses from Vidal Sassoon and have recently become very involved with education from Nick Arrojo; both academies are highly recommended.

    You run a tight salon.  What is your philosophy?  It is a tremendous privilege to own a salon with so many amazing stylists who are thriving in their own environment. I have always done my best in letting my stylists know that their work is important to me and the salon. In order to run a structurally sound salon, you must start from the ground up in making sure that everyone is on the same page. We are all working towards the same dream of being the very best we can be.

    Do you enjoy the work or the end product?  My passion is hair, and this means I love the art of it. I enjoy the work of creating something beautiful for my clients because my only goal is to let them discover their true natural beauty.

    Do you have a signature approach with your technique?  My favorite techniques are razor cutting and balayaging. I make sure that my cuts produce easy outcomes for my clients in the sense of easy maintenance and styling. Dessange, Paris has inspired my balayaging techniques for very natural colored hair. I view cutting as sketching or drawing a picture, and balayaging as painting the picture.

    What are your kit essentials?  You will never catch me without my Arrojo razor, Reverie MILK. 

    Do you say no to your clients?  I do. Sometimes it is necessary in preserving the dignity of their hair which is my first priority.

    What were you doing before you did hair?  Before I came to America, I was a registered nurse in Korea. By doing this, it helped me realized where my true passion was.  Ever since I can remember I’ve had a passion for hair and the fashion industry. I decided to start my new life in the land of opportunity to fulfill my dream, and it has been everything I have asked for and more.

    What do you enjoy about where you work?   Having a positive environment is the key to my enjoyment. Every day always leaves me with a new hair goal and new knowledge. The best part is that I do what I love, so I’m never truly working a day in my life.

    Who do you look to for inspiration on instagram?  @anhcotran, @taceycunninham1, and @guytang! Their post always are up to date and give me inspiration for a new day! 

    Contact Shannon Rha 25375 Wayne Mills Pl., Valencia, CA 91355  661-799-7272


    Born   In Northern California

    Years behind the chair   12 years

    Daily essentials   Hot yoga, Milk by Reverie, Terre D'Hermes cologne, and Tim Ferriss on my daily commute 

    Magazine crush   Harper's Bazaar, Dwell and Darling Magazine

    You have 20K plus follower on Instagram with an active community. Any advice?   Be authentic, and consistent in your interaction with followers.  Don't just think about what it can do for you but make it an outlet to share your art/help others and THAT is what translates to the community.

    What are your essential tools - what in your kit?  Ibiza round brushes, Hikari shears, Denman paddle brush, Ghd tapered curling wand, small metal duck clips and also a Tangle Teaser.

    How do you conduct a successful consultation   Pictures(no more than two) of hair they are drawn to, over communicating, also creating a long term vision with them for their hair. I want people to feel a part of the process.

    Do you say no to your clients?   Yes, I do.

    Do you have a signature approach with your technique?   Yes.  Because of my training and education my earlier work was very structured. I feel I've now had a Genesis into a far more organic approach, walking a line between my earlier structure and a more free flowing, visual approach. Every client has a different canvas and I want to customize my approach based off their hair and desired end result.

    What are you thinking about when your tinting?   Blend, blend, blend! What is the most natural hair tone I can give this client to make it look like her hair isn't colored. Youthful hair is always the goal!

    Do you enjoy the work or the end product?   I enjoy both a lot. With cutting I enjoy the end product, with color I enjoy the process and the formulation/problem solving.

    I was talking with the owner of your salon ( Taboo Hair Care in West Hollywood ) Gill and she was telling me about how she and her husband are close friends with the designer Paul Smith. She must be rad to work with.  Gill is totally Rad! She has owned a successful salon for 32 years in one of the most competitive hair cities in the world. I am so happy to call her a mentor and friend. 

    What do you enjoy about where you work?  It's great to work with creative people that inspire me. Everyone is so talented in their own rite and humble and supportive of each other. Who could ask for more?

    How did you get into hair?  I am dyslexic, so growing up I really struggled with traditional schooling. When I discovered hair school it completely clicked for me with the hands on, visual learning style. I felt I was able to absorb the knowledge and be creative, which really inspired me to fully embrace it as a career. I love what I do! 

    What are your thoughts on our industry?  Where would you like to see it go? Technology has enabled artists to work independently from the classic salon structure. It frees up more finances, allowing for more creative expression.  The industry has completely changed and I'm really excited about the future.

    Contact Erik John 8446 West Third Street, Los Angeles, CA 90048 323-655-3770