REVERIE products are carefully handcrafted in California using botanical ingredients, ethically sourced from sustainable origins around the world. REVERIE has a strong commitment to sourcing the highest quality ingredients that are both natural and innovative. Transparency is key, and we choose to responsibly partner with organic, Fair Trade, EcoCert and small family farms across the globe. This commitment ensures only the highest quality ingredients are used and that these trades will continue to support families for generations to come.
REVERIE products are always formulated without: sulfates, silicones, phthalates, parabens, glycols, petrochemicals, artificial fragrance, dyes, animal derivatives, T.E.A, D.E.A. All REVERIE products are vegan, cruelty-free, and gluten free. In addition to above mentioned ingredients, REVERIE also adheres to the strict guidelines on banned ingredients set forth by the EU Cosmetic Directive.
REVERIE is owned and managed by hair stylist Garrett Markenson. With his instinctive and unique insight, we work to respond to our clients needs through innovative products that will revolutionize and protect your hair for years to come. All products are made with an intimate focus on craftsmanship and quality.
Q & A with GARRETT MARKENSON
What inspired you to create Reverie? I wanted to create something beautiful for the salon and vanities, with a passion for creating jobs and opportunities and to contribute to the integrity of our industry and craft.
Who did you make this project for? Hairdressers and connoisseur looking for clean beauty that preformed.
Is it a natural line? Yes, it is silicon free, botanical, naturally derived, and organic ingredients.
Where are your ingredients from? From sustainable origins around the world. Some even from a 5th generation family owned farms.
Do you do animal testing & if not.. how is the product tested? No! It is not tested on animals. It is tested on my stylists, friends, and family.
Other than styling benefits, what are other benefits will this line do for my hair? Being silicon free, Reverie haircare will treat your hair rather than synthetically hide it’s negative symptoms. Our scent is derived from essentials oils producing aromatherapy benefits.
How long do you intend on working from behind the chair? As long as my clients will have me.
How do you stay true to yourself/vision within this line and business? I surround my self with people who I admire and are honest with me. They keep me accountable and push me to be my best.
Who has been the greatest influence in you/on your career? My art teacher from Italy, my time in beauty school in Vidal Sassoon academy, my family, friends, and loyal clients.
How would you describe your creative process? Authentic, tailored, heart-filled, with an emphasis on intimate details. I have no strings, limits, or deadlines. Reverie is at my own pace.