I recently attended the Doug Aitken exhibit at MOCA Geffen. There is so much discovery and range in this show. It revives you and commands your attention to submerge into each installation. For me leaving each show felt like waking from a good nights sleep filled with wonderful dreams.  

Doug Aitken is an American artist and filmmaker. Defying definitions of genre, he explores every medium, from film and installations to architectural interventions.

His work has been featured in numerous exhibitions around the world, in such institutions as the Whitney Museum of American Art, The Museum of Modern Art, the Vienna Secession, the Serpentine Gallery in London and the Centre Georges Pompidou in Paris. He participated in the Whitney Biennial 1997 and 2000 and earned the International Prize at the Venice Biennale in 1999 for the installation “electric earth”. Aitken received the 2012 Nam June Paik Art Center Prize, and the 2013 Smithsonian Magazine American Ingenuity Award: Visual Arts.

Aitken’s “Sleepwalkers” exhibition at MoMA in 2007 transformed an entire block of Manhattan as he covered the museum’s exterior walls with projections. In 2009, his Sonic Pavilion opened to the public in the hills of Brazil at the new cultural foundation INHOTIM. Aitken presented his large-scale film and architecture installation, “Frontier”, on Rome’s Isola Tiberina in 2009 and in Basel in 2010. “Black Mirror” featured a video installation and a live theatre performance on a uniquely designed barge floating off Athens and Hydra Island, Greece in 2011.

“Altered Earth” explored the ever-changing landscape of Arles, France through moving image, sound and architecture and was commissioned and produced by the LUMA Foundation in 2012. “SONG 1”, also took place in 2012 and wrapped the Hirshhorn Museum in Washington DC in 360-degree panoramic video projections, transforming the concrete exterior into an audiovisual spectacle. In 2013, Aitken created “MIRROR” at the Seattle Art Museum, which utilized hundreds of hours of footage changing in real time in response to the life around it, transforming the museum exterior into a living kaleidoscope.

Aitken curated Station to Station, which took place over three weeks in September 2013. A train, designed as a moving light sculpture, broadcast content to a global audience as it traveled from New York City to San Francisco making nine stops along the way for a series of happenings. A feature film and a book about the project were released in 2015.

Station to Station next took over the Barbican Centre in London for 30 days in the summer of 2015 to create a month-long happening featuring over 100 artists, musicians, dancers, designers and other creative figures.

In September 2016, a major survey of Aitken’s work will open at the Museum of Contemporary Art (MOCA), Los Angeles.


Recently, Hillary and I got back from our belated Honeymoon.  We traveled to Marrakech, Puglia, and Rome. Both of us had been to the Eternal City before and this time we wanted to discovery a path less travelled, but also return to our favorites.  If you've never been to Rome you most certainly need visit all the great historical structures and  landmarks.  However, when you're looking for a place to eat it can overwhelming. Please enjoy a few of these boutique suggestions should you, or love one journey to  ROMA. 

SLEEP Aldrovandi Villa Borghese

CAFE Sant Eustachio Il Cafe


VISIT The Vatican

SPA Acqua Madre

LUNCH Forno Campo De Fiori

GELATERIA Fatamorgana

SHOP Il Bisonte

VISIT Pantheon

SHOP 104 Pandemonium

APERITIF Trattoria Da Cesare 

EAT Salumeria Roscioli

DRINK Salotto42


For my birthday, Hillary surprised me with a lovely day spent at the new Broad Museum in Downtown Los Angeles.  This charitable space is a stunning addition to the Arts and Culture of the community.  You'll experience many intimate design aspects that will lead to points of discovery and inspiration.  The space is a perfect size, allowing you to enjoy it all at a leisured pace.  After your visit check out Otium one of the newest places to dine in the city from chef Timothy Hollingsworth.

The Broad is a new contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. The museum is designed by Diller Scofidio + Renfro in collaboration with Gensler and offers free general admission. The museum is home to the 2,000 works of art in the Broad collection, which is among the most prominent holdings of postwar and contemporary art worldwide. With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140-million building features two floors of gallery space to showcase The Broad’s comprehensive collection and is the headquarters of The Broad Art Foundation’s worldwide lending library.


You have so much experience within the world of beauty.  What is the biggest mistake we all make with our beauty rituals? That's a tough question! One thing I notice often is our tendency to lock ourselves into specific rituals. It's understandable and somewhat unavoidable: we have a lot of people telling us what we should and shouldn't do, so we often create rigid beauty routines and stick to them, come hell or high water, to make our lives simpler. 

I get it. But I also believe that skin and hair can change — pretty dramatically at times — because they reflect what's going on with the rest of our bodies. And those moments of change can actually be kind of fun to tackle if you align yourself with great people to guide you through them. Eventually, those days you wake up to find your skin or hair behaving differently (and not in a good way) will start to bother you less, because they've turned into interesting little challenges. If you have a flexible arsenal of great products and people you can trust for sound advice when you need to make a change, you'll be much more confident in the ability of those products to perform and in your ability to use them.

You truly curated and bring international brands to the US market.  How do you discover them?It's kind of random, to be honest. I usually hear about them from my friends who are in the industry in some way: dermatologists, aestheticians, hair stylists, makeup artists, or product developers. My experience in the beauty world has helped a lot. And sometimes I stumble upon new things while traveling. But I don't enjoy shopping all that much, usually, and I see so many products every day — so I find that the things that capture my imagination most, right off the bat, are the stories that I hear from other people. 

I’ve never seen some of these brands and I think of myself as in the know.  Are there challenges sharing brands with people with no US marketing support? It can be challenging for sure. But it's my job to tell the stories behind these brands and explain why they're so interesting, and I love doing that. We've been lucky in that our customers trust us to be as picky as possible in our curation process, so when we present something to them, they know we really stand behind it.

What are your essential beauty products? My other products change a lot based on the time of year and what my skin and hair are doing, but these five are almost always in the rotation:

1. BioRecept Mousse de Peau. I love this cleanser because it's like NUDE: anyone can use it, basically. It leaves skin feeling purified but comfortably hydrated, which is a hard combination to find. And it's great for removing sunscreen and makeup.

2. M Picaut Precious Oil. This is a super-light oil blended with a heap of peptides. M Picaut is a top selling brand in its native Sweden because the products are non-toxic and beautifully textured but pack a real anti-aging punch. I use this on its own or blend it with my moisturizer if my skin is feeling really dry.

3. Luzern La Defense SPF 30. This is one of the first sunscreens I actually enjoyed using. It's got a beautiful, lightweight texture, it spreads well without whiteness (even though it's zinc-based), and it includes a lot of great anti-aging ingredients. And it smells like Jolly Ranchers, which is a fun bonus.

4. JM Generals Castile Soap. Jeffrey Monteiro, the former design director of Bill Blass, Derek Lam, and Mayle, developed this beautiful and beautifully packaged line of products with a custom essential-oil scent he blended just for us. The soap is made on a centuries-old farm that only makes this soap and goat cheese! It's a painstaking process that takes about 8 weeks (the soap, that is; I have no idea about the cheese). The result is this mammoth bar of super-moisturizing, soothing soap that's so rich, you barely need to use body lotion.

5. MILK. Of course! I feel as though it was made just for my hair. And so does everyone else who uses it. It's like witchcraft.

You have a strong community presence and host events.  Tell us about them. It's funny: our little studio opened almost by accident. We were moving, and we knew that a lot of our local customers wanted to come in and visit in person (which we were delighted about), so we made it into a working/retail space that people can come in and out of during business hours. During our evening events, which we hold about once a month, we try to bring people closer to the brands we carry and the advice that we share on our "Enlighten" blog. We're grateful to work with such cool brands, excellent products, and passionate people, and it's a lot of fun to introduce them to our community. We do that with dermatologists and other industry experts, too, because there's a real thirst for knowledge. And every Thursday night, we offer hair styling and makeup lessons, which I often stay to eavesdrop on — hopefully in a discreet way. I've always been a nerd who loves good information. I feel lucky to have found customers who value that, too.


Vist Ayla 1825 Bush St, San Francisco, CA 94109 415-520-7320



We are excited to announce our relationship with Sassoon Academy.  All salons that retail REVERIE will now receive 15% OFF Sassoon Academy education.  These images are from our inaugural event VSXR celebrating our partnership.  The hair was done by Traci Sakosits, Vidal Sassoon North American Creative Director for salons and Academies.  The photography is from Artist Matthew Kazarianism.  See you Sassoon!!


Garrett Markenson is the creator of REVERIE, an authentic hair care collection that embodies luxury and purity. REVERIE is carefully handcrafted in California using the finest organic ingredients from sustainable origins around the world. In 2008 , he opened his first salon, Garrett Markenson Coiffure. In 2009, REVERIE was born. As an LA entrepreneur and innovator, we wanted to sit down with him and learn a bit more about his process. Take a look! 

Describe Yourself in 5 Words
I've had too much coffee. 

You're an extremely talened hair stylist who has launched a coveted range of hair care products. How did you get into doing what you do? 
I was studying art in Florence Italy and met an incredible hairdresser that inspired me to learn the craft. 

You're one of the most creative people we know, and certainly inspire us with your point of view. Where do you go for inspiration? 
Generally, I'm inspired by opposing viewpoints. Something that is new to my eye. Likely through traveling and intimacy. I enjoy reading essays and walking flea markets. Above all its music and scent that derive deeper sense of self, leaving one surprised and renewed. 

You travel to a lot of cool places. Where to next?
This weekend I go to New Orleans then San Francisco. 

Your go-to juice at Juice Served Here? 
Hot Lei!! 

If you could create a juice to be featured in our shops, what would be in it, and what would you call it? 
Vacation Now - Pineapple, passion fruit, cayenne pepper, mint, coconut water and cinnamon. 



The LINE Apartment

Its always refreshing to be surpreied.To have new discoveries and experiences.  In the world of retail.  The model has been evolving but still in mass, it can globalized and dull.  There are leaders around the globe setting a new pace and The LINE is on of them. Working to tell a story more clearly and captivate the journey of the client.

Based in New York City and founded in 2013, The Line likes to strip down the bare essentials of what they like to call honest goods. This place has the latest finds from emerging names across fashion, home, and beauty. Their honest goods are built to last but never boring. 

I was first introduced to THE APARTMENT while working in NYC. When you first walk in, it is like entering a friends apartment but everything is for purchase. There are no restrictions to things that can touch or open.  I love entertaining friends and sharing objects from my travels that I have curated. Nothing like bringing back some goods from this space. I recommend making an appointment prior to visiting.  


The Line




We had the pleasure to experience Scribe Winery with friends recently.  There is so much discovery in the grounds as well as there story.  There is nothing conventional about the tasting process.  You are expected and welcomed warmly.  Your guide is your new drinking friend.  This person will romance you and tell you of the journey of Scribe. You taste on a picnic bench next to a camp fire.  Time moves slow here.  The view is panoramic.  I tend to enjoy reds but Scribes whites and rose change my mind.  You must try the rose!  I would encourage you to join there club.  The pic up parties are next level.  Well done Scribe.  We are fans!

New York Guide

This guide is just a start.  Create your own path and allow yourself to be surprised.  This city will charm and seduce you.   Discover your own gems. I am grateful to have the opportunity to travel here somewhat frequently from Los Angeles.  Nothing excites me more than the sounds of the city and my ability to lose track of time and space.

STAY  Ace Hotel

EAT  The Breslin

DRINK  Nomad Library Bar

DRINK  Mercer Kitchen 

DRINK  Wythe Hotel Rooftop

SHOP  Brooklyn Flee Market

SHOP  The Line

SALON  White Room Brooklyn

EAT  Freemans

MARKET  Eataly 

COFFEE  Stumptown


MUSEUM  9/11 Memorial

SHOP Carven

SHOP  Dover Street Market

EAT  ABC Kitchen